Foreign Waters

Role

Creative Direction Set Design / Styling Stills & Motion

Client

Foreign Waters / Mast

Energy — Hydration — Metabolic Fuel — Cellular Activation. This is Foreign Waters.

With a new brand identity in hand — meticulously crafted by Mast — I was approach by Foreign Waters to help capture a collection of still and video assets for the launch of their all new electrolyte/energy drink brand.

Through the process of getting to know the FW team and brand vision, informed by the design language established by Mast, I worked with my client to develop a look and feel uniquely tied to Foreign Waters and the mission they are on to supply an energy drink unlike all the rest.

With energy, hydration, and gut support as the main pillars of the products functionality, I created a visual voice to represent those traits that is bold but not loud, clean but not sterile, textural but still soothing, and activated without intensity.